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Use Webinars to Drive Sales

Decide Your Objectives: When you consider creating and promoting a webinar, develop a clear plan with goals and objectives, as Knovel did. As an example, Knovel was clear that they wanted to demonstrate thought leadership, had a number of attendees in mind that would make their efforts a success, and they created a compelling reason for people to view and listen to what they had to say.

Consider Your Platform: There are great platforms on the web that will help you create a professional webinar. These tools include GoToWebinar, ClickMeeting, or Zoom. My team uses Zoom for all of our video meetings because of its reliability, ease of use and the fact that it integrates well with our Owl Labs video conferencing camera. Whatever you decide to use, just make sure that it’s reliable and easy to use.

Create Your Presentation: Developing a presentation has two components: 1) What is the content that you can provide that your attendees want to know?; and, 2) How can your presentation be delivered in a way that looks professional and engaging? Concerning the first topic, think carefully about what you can offer to your audience about thought leadership. Think of 2 to 3 valuable insights they can take with them at the conclusion of your presentation. As for the second topic, there are plenty of great tools available, including Keynote, Slidebean, and PowerPoint.

Butts in Seats: So you can have a successful webinar, you’ll want to get as many people attending it. As I mentioned earlier, it’s a good idea to determine the number of attendees you want to have for your webinar. Then, begin to market your webinar. Remember to use multiple marketing channels, including social media (including paid advertisements), emails, and using other strategies that will get people into your webinar.