1 – The Developer Overpromises
Extreme promises on the developer’s end, while nice to think about and definitely pleasing to the ears, is more often than not, only a set-up for disappointment.
Whether the rates are high or on the lower end, if the developer’s plans seem to unrealistic or too exaggerated given the time frame, such as “doubled traffic in a month” or “turn every visit into a conversion in less than a year,” you may be better off with a different developer, one that’s realistic in what they can provide your business.
With a more realistic (and honest) developer, your mind can be more at peace when investing in their services.
2 – They Focus Too Much on Aesthetic
While a visually-appealing site is important, it must be noted that customers today are more about user experience than anything else. What’s the point of a very pretty site if the customer can’t even find the navigation button, right?
If the developer’s pitch seems to focus too much on just the visual aspect of things, like color palettes or bouncing buttons, rather than taking into consideration matters like page loading time and how well it’s going to mesh with the content, then it’s best to keep on looking.
Remember that while a visually pleasing site is important, it’s only one part of a great site, and the other components shouldn’t be overlooked in favor of aesthetic.
3 – They Don’t Ask You Questions
When it comes to developing a site, factors such as SEO and your website’s copy are important factors, not to mention your overall goal with your website.
If your developer doesn’t ask you about your SEO efforts and the kind of content you produce as well as the direction you’re going for with your website (i.e. creating a full online outlet for your customers’ transactions or just an online catalogue), then you might end up not being on the same page at all, leaving you with a website that won’t work with the rest of your strategy.