Use Webinars to Drive Sales

Decide Your Objectives: When you consider creating and promoting a webinar, develop a clear plan with goals and objectives, as Knovel did. As an example, Knovel was clear that they wanted to demonstrate thought leadership, had a number of attendees in mind that would make their efforts a success, and they created a compelling reason for people to view and listen to what they had to say.

Consider Your Platform: There are great platforms on the web that will help you create a professional webinar. These tools include GoToWebinar, ClickMeeting, or Zoom. My team uses Zoom for all of our video meetings because of its reliability, ease of use and the fact that it integrates well with our Owl Labs video conferencing camera. Whatever you decide to use, just make sure that it’s reliable and easy to use.

Create Your Presentation: Developing a presentation has two components: 1) What is the content that you can provide that your attendees want to know?; and, 2) How can your presentation be delivered in a way that looks professional and engaging? Concerning the first topic, think carefully about what you can offer to your audience about thought leadership. Think of 2 to 3 valuable insights they can take with them at the conclusion of your presentation. As for the second topic, there are plenty of great tools available, including Keynote, Slidebean, and PowerPoint.

Butts in Seats: So you can have a successful webinar, you’ll want to get as many people attending it. As I mentioned earlier, it’s a good idea to determine the number of attendees you want to have for your webinar. Then, begin to market your webinar. Remember to use multiple marketing channels, including social media (including paid advertisements), emails, and using other strategies that will get people into your webinar.

HTTP Web Sites to HTTPS

The HTTP protocol is now so common browsers don’t even display it in the address bar anymore.

But when visiting an HTTPS Web site, the data between your computer and the Internet is exchanged with the SSL protocol that encrypts the content exchanged between your computer and the server to prevent hacking and spying.

Google now uses SSL as a ranking signal and encourage webmasters to use HTTPS to protect their visitors.

HTTPS pages now have an actual SEO boost in search and are displayed to users by default. What’s important for webmasters is to ensure they’ve implemented SSL security certificates properly In Web sites to provide the best possible user experience and retain their search rank positions.

SSL stands for Secure Socket Layer, the standard encryption technology used to transfer data from a user’s browser to the Web server. Web sites with SSL encryption prevents hackers from intercepting and misusing the data that users leave on a Web site (like checkout pages, registration, or contact forms). SSL scrambles public information while private encryption keys decrypt it so that it can be read by someone monitoring the transmission.

When a person visits an https:// page, his or her communications, data, and transactions are safe from possible hacking. Company and eCommerce Web sites that collect personal information such as Social Security numbers and credit card numbers, where the use of SSL security certificates is a matter of necessary credibility will find the SSL useful to protect data..

Key considerations when getting the SSL certificate

Having a SSL security certificate on a business Web site can shape the way consumers perceive the company. However, SSL certificates come in different forms and there are several things that need to be taken into consideration, when choosing the right one.

These steps should be handled by professional Web site designers and developers.

In order for Google to index a Web site properly there are steps to take after choosing the right SSL provider and getting the certificate.

1. To verify the Web site as a trusted source, use SSL certificates issued by trusted certificate authorities to protect visitors from potential hacks.

2. Decide on the SSL certificate you need: single, multi-domain or wildcard certificate.

3. Use 301 redirects to point both users and search engines to the HTTPS pages.

4. Use protocol relative URLs to minimize the possibilities of serving 404 errors when a user lands on a URL loaded from a development environment.

5. Use a web server that supports HSTS (HTTP Strict Transport Security)

6. Test your pages using Qualys SSL/TLS

Set up all the pages to point to the HTTPS versions

7. Check server settings to properly redirect all URLs to point to their HTTPS versions by editing the htaccess file of your Web site.

8. Redirect your server to point to HTTPS instead of HTTP.

9. Inspect your internal links to ensure all pages, images, JavaScript, CSS, etc. are using HTTPS. This part may turn out to be quite exhaustive, but it is definitely the most important one in the whole process.

10. Set SSL for your CDN.

11. Consider setting Google’s SPDY networking protocol to make your site faster.

Increase Your WordPress Blog Reach

1. Change Heading Styles with a Tap of a key!

Saving time is one of the most important things you can do when you are a blogger and creating content has already taken your days to polish the final piece.

Use Ctrl+2 (if you are a Windows or a Linux user) and CMD+2 (if you are a Mac User). This is used when you want to change the H2 tag and then this function can be performed by putting the cursor on the line.

2. Save time by automatically linking to your existing content/ posts:

WordPress offers an easy way to link to an existing content. Sadly, the option to link to your existing content or posts are easily ignored by most of the bloggers when they are publishing their posts in the WordPress blog.

In the Click/ Insert Link in the content editor, a pop up box appears and a list of already existing content to help you choose what you want to link in your present post.

3. Easily Paste Rich text- No need to format!

Div Codes and formatting from another website or blog content can be conflicting with your blog’s format so the best thing to paste the text in your WordPress blog would be to click on the plain-text clipboard icon in the Menu Bar!

Google Page Creator

Signing up

When I tried to sign up, due to very high demand Google had stopped providing new accounts. Of course, I felt discouraged because I always like to see Google as the never ending source of information for everyone. Google asked me to submit my email address so that I remain in the queue for Google Page Creator. However, after 5 minutes I again tried and this time to my sheer delight I got the account but again felt disappointed that Google Page Creator does not support my browser (Opera). So, I entered Google Page Creator with Internet Explorer and this time it opened very well.

* A Gmail account is a must

* Explorer 6.0 or Firefox 1.0, or higher, with JavaScript and cookies enabled- Then you can work with Page Creator.By signing up with it I got a sub domain from Google with a capacity of 100 Megabyte. For me it is so interesting to note that for signing up I did not have to fill up any form. Just my Gmail was enough. Even I did not have to spend anytime for selecting a url for my sub domain. I did not have to do any email verification. I am sure this process will attract many users in Net.

Help section

Before doing anything, I visited the help section. I spent 10-15 minutes to read the topics and I was totally satisfied to see that the topics were written in very easy and non Technical English. It provided the necessary information about Google Page Creator. Then I visited Google Page Creator Help Center . It was written in a very easy manner too. The troubleshooting tips are useful too for a new user.

My first page

When I saw my home page Google Page Creator I felt like working an Microsoft Word and MS Frontpage. There are places where I should just click and then type something- It is just as easy as that. No download, no support from any other software. Just type some words and hit the publish button- that’s it. If you are not satisfied with the Layout then you can change it within a minute. There are 4 kinds of layouts and all you need is to just click on one of them. The same goes for the Look too. If you are not satisfied with the Look of your webpage then there are 41 Looks to select. I liked some of them while the others did not appear to be very impressive to me.

My first Picture

There is an option for uploading a picture. You can upload by two ways: you can select an image from your PC’s hard drive or you can give a url of any picture from Internet. Both of them worked pretty fast.

Adding a page

After I finished my home page I wanted to add a new page titled About Me. The process is almost same like working on the first page. After I finished creating the page I really felt that Google has been able to overcome the biggest challenge of allowing everyone to have own website at free of charge.

Will my page be found in Google Search

Yes, it will be because Google has informed in its website that within a few hours of my website being created by Google Page Creator it will crawl and add to its search. When something gets indexed in Google, other search engines wont waste time to index it too.

What next for

Google Page Creator is surely one of the biggest revolutions in ICT sector in recent times. Google Page Creator is a giant step in overcoming the problem of ordinary users to make an online presence without any technical know how. By it Google entered into the web hosting industry and the best thing with Google Page Creator is that any website created here is supposed to be blessed with unlimited amount of bandwidth.

Difference between Blogspot and Google Page Creator

Google’s Blogspot is very popular among everyone and there are thousands of blogs hosted in Blogspot. In Blogspot, a person needs some basic ideas about webpage design and HTML but in Google Page Creator anyone with the ability to browse Internet through Internet Explorer and Firefox will be able to create their own website.

No ads in Google Page Creator

I am not sure about it yet but I did not see any ads of any company including Google after uploading my website. If this continues, then Google will dominate the market of free websites. I have seen many of my students and friends to get annoyed from Tripod and Geocities about advertisements and gradually losing interest about free web hosting altogether. I am sure that Google Page Creator is going to influence the writing industry a lot in the coming days.